Melbourne Cinematheque
Established in 1948, Melbourne Cinematheque is a not-for-profit film society dedicated to preserving cinema history in Melbourne, Victoria. Cinematheque seeks to highlight the rare, significant, international, and experimental through their annual film screening program, bringing an authentic and diverse screen film experience to their audience. My concept for Melbourne Cinematheque's 2027 identity positions Cinematheque as both an art gallery and an archive of cinema in its true form.
Role
Designer (Solo Project)
Goal
To promote the 2027 film screening program, bringing an authentic screen film experience to a contemporary audience.
Audience
Film enthusiasts with an interest in historical film culture and experimental cinema.
Outcome
The visual system is built around a modular grid that breaks images apart, treating frames as components that are re-organised, recoloured, and re-layered as a nod to the physical and historical qualities of celluloid film. This approach evokes the experimentalism and heritage associated with art-house cinema. This identity was translated into an A1 foldable film screening calendar, a promotional poster, and an introductory cinema screen.
