Lesha
Lesha is a conceptual food festival that celebrates Jewish culture through community. It is inspired by the idea of using food as a connector and cultural bridge between people. In reflection of this, its visual identity combines traditional and modern aesthetics in a way that feels approachable and fun.
Role
Designer (Solo Project)
Goal
To allow the general public to connect, share, and celebrate the richness of Jewish culture through food.
Audience
Young Melburnians living in the inner south.
Outcome
The visual identity combines traditional and modern aesthetics in a way that feels approachable and fun. The typography and illustration references Hebrew letters and crockery, and the colours expand the traditional blue and white palette utilised by many Jewish businesses. This identity thus aims to honour tradition while creating a modern, inclusive space where everyone can connect, share, and celebrate the richness of Jewish culture.
