Imbu
Imbu seeks to introduce underrepresented botanicals like green tea and cica into the Australian market through an intentional skincare system. I developed the identity and translated it into primary and secondary packaging to house Imbu’s 4 step skincare sequence: Purify (cleanser), Revitalise (toner), Nourish (serum), Protect (sunscreen) / Repair (night moisturiser). This included creating tea inspired bottles and pots, a unique removable labelling system, and a sliding draw box. This project was developed for the 2026 Monash Cosmetics Expo for a Pharmaceutical Science student team.
Role
Designer (Group Project)
Goal
To develop a guided, intentional skincare routine to support users' needs and introduce them to new ingredients with unique benefits.
Audience
Australian women aged 20-35 who have an interest in Asian skincare and wellness.
Outcome
This visual identity is built around subtle references to green tea, as seen through the cool colours, graphic leaves, and forms of the bottles. In reflection of the brand’s eastern roots, the tone and typography is intentionally philosophical, wise, and refined across all applications. Imbu uses high quality, enduring bottles made from glass and post consumer recycled plastics so they are able to be refilled via subscription.
