Trailblazer is a high-impact and retro-futuristic campaign developed for the National Road Safety Partnership Program (NRSPP). The campaign aims to humanise truck drivers and reframe the transport industry in order to promote trucking as a viable and attractive career path to the next generation of drivers. It is activated as a careers expo booth which educates young people on the appeal of transport and trucking as a career path. In the space, the audience is guided through a series of information displays, activities, and conversations.